The Fast-Focus Method™

 

“A wealth of information creates a poverty of attention.”

—Herbert Simon, Nobel Prize winning economist

“I try to leave out the parts that readers tend to skip.”

—Elmore Leonard, novelist and screenwriter

What is Fast-Focus™?

Consider the next time you need to inform, or explain, or influence, or persuade.  You could be talking to 1 person, or presenting to 1,000.

Fast-Focus™ is a method to:

  1. Get heard.
  2. Get results.

Why is your audience so distracted?

Your audience—whether one person or many—is flooded with information. More information = less attention.

The average attention span is now 8 seconds (Microsoft research).

So, just because you say something, doesn’t mean anyone will actually hear it. Or remember it. Or act on it.

Who uses Fast-Focus™?

Paul has taught this method to leadership teams, sales and marketing executives, scientists, engineers, lawyers, financial professionals . . .

For example:

Executives at a biotech company need to explain the company strategy to thousands of employees. If the employees don’t get it, the strategy won’t work.

Leaders at a consumer products company need to make a dynamic presentation to senior executives about the results of a complex project. The audience wonders, “Was it worth it?”

Analysts at a global mutual fund company need to tell a roomful of executives why to buy a specific bond. Time to talk: 2 minutes, max.

How to learn it?

1) Paul teaches this method directly in three programs—and it can be added to other programs.

  • Your Point?
  • When Leaders Speak
  • Dynamic Speaking

2) Individual or team consultations are another option.

3) Also, there’s Paul’s latest book: You’ve Got 8 Seconds: Communication Secrets for a Distracted World.  (Check out Amazon reviews.)

Get heard. Get results. Learn Fast-Focus™.

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About Paul

Paul consults & speaks internationally on how to make your point with more impact—in less time.

Latest books: You’ve Got 8 Seconds (Amacom), Naked at Work (Penguin).

Founder of express potential®, Paul has worked with thousands of business leaders.

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