The Fast-Focus Method™

“A wealth of information creates a poverty of attention.”

—Herbert Simon, Nobel Prize winning economist

“I try to leave out the parts that readers tend to skip.”

—Elmore Leonard, novelist and screenwriter

What is Fast-Focus™?

Consider the next time you need to inform, or explain, or influence, or persuade.  You could be talking to 1 person, or presenting to 1,000.

Fast-Focus™ is a method to:

1. Get heard.
2. Get results.

Why is your audience so distracted?

Your audience—whether one person or many—is flooded with information. More information = less attention.

The average attention span is now 8 seconds (Microsoft research).

So, just because you say something, doesn’t mean anyone will actually hear it. Or remember it. Or act on it.

Who uses Fast-Focus™?

Paul has taught this method to leadership teams, sales and marketing executives, scientists, engineers, lawyers, financial professionals . . .

For example:

• Senior leaders at a biotech company need to explain the company strategy to thousands of employees. If the employees don’t get it, the strategy won’t work.

• Marketing executives at a consumer products company, which has just been acquired, need to explain the change in ownership.  Customers wonder, “Should we take our business elsewhere?”

• Analysts at a global mutual fund company need to tell a roomful of executives why to buy or sell a specific bond. Time to talk: 2 minutes, max.

How to learn it?

1) Paul teaches this method directly in three programs—and it can be added to other programs.

• Your Point?
• When Leaders Speak
• Dynamic Speaking

2) Individual or team consultations are another option.

3) Also, there’s Paul’s latest book: You’ve Got 8 Seconds: Communication Secrets for a Distracted World.  (Check out Amazon reviews.)

Get heard. Get results. Learn Fast-Focus™.